How To Blog: Creating Your “Must Have” Pages for Maximum Results

How To Blog:   Create Your “Framework” Pages

(This is Tip #5 from my “Blogging for Dollars” Checklist which is a module in the 2013 Online Action Toolkit.  Request access at the bottom of this post… )

You want to create an “About Us” page – this will be one of the most visited pages on your site.  Write it in such a way that it is

How To Blog:  Blogging Beats Standing in a stuffy, noisy wooden booth try to hawk magazines

Learning How To Blog makes it easier than if you were trying to hawk pulp magazines on the street corner. That said, you have to follow the correct guidelines to get the desired results

informative and interesting, write in your own voice, and remember to speak to the reader from the perspective of what they are interested in.  In other words, why are they on your site?  What would they be looking to learn from your “About” page?

Also be sure to have at least two, if not three, email list opt-ins on this page – this is critical!  Have one in the side bar, one in the middle of the content, and another at the bottom.

You also want to create a custom 404 page .  This is the page that comes up when someone hits a link to a page that is no longer valid for whatever reason.  The default 404 page served up by WordPress is not beneficial to you nor your visitors – it is basically a dead end, and will pretty much guarantee they will leave your site.

Create your custom 404 page as a regular page.  You want to acknowledge that they hit a bad link, apologize and populate the page with a latest posts widget so it is always up to date.  Have an email opt in or two, offer them a “freebie” of some kind, and for-Pete’s-sake:  Make sure that the page includes your normal menu so that even if they  ignore the recent posts and what not – they can still move around to where they want to go.  Here is the example of the 404 page on our site .

Once you have your 404 page put together, you have to do one more thing, and that is to install a plugin that will tell WordPress to serve up the custom page instead of the default.  I use a plugin called “404 To Start”.  It is simple, just specify the url of your new 404 page (it can be named anything you want), specify that you are using a 301 redirect (this is so Google doesn’t ding you on broken links it finds) and you can also optionally enter an email where the plugin will send an notification any time the 404 is activated.

One other consideration:  Depending upon your product(s), you may also want to create a FAQ page or pages on your site (Frequently Asked Questions).

Want to read the other 11 tips to propel your business blog in 2013?

Request access to my 2013 Online Action Toolkit:

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