Your Marketing Strategy: Are You a Farmer or a Hunter?

Marketing Strategy in 2012:  The Idea is to Pull, Not Push

Marketing Strategy for 2012:  Pull, not Push

Marketing Strategy can feel like a ride at the fair: Don’t keep up with it, and you aren’t going to like the results

Ultimately, inbound marketing is like farming and outbound marketing is like hunting.

When you hunt, you set your target and seek the big kill.  Once your supply is exhausted, you gear up and get ready to hunt again, hoping to find your next meal.

On the other hand, farming is a slower process of growing and cultivating that can eventually pay off with a nice harvest and enough food that’s consistent and sustainable.

At the end of the day, the way people evaluate and buy products has changed significantly.

Prospects are totally unreceptive to cold calls, interruptions, and mass ads. Those tactics are expensive and ineffective.

Today’s marketing strategy is about developing great content and helping yourself get found by potential customers that are actively shopping for information and solutions.

That’s inbound marketing.

Note: Colleen just shared this with me, unfortunately I do not have the credit as to where it came from, so to the anonymous author – I give you credit for a very apt illustration!

What are your thoughts?

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